"Data is the gold of the 21st century!"

All companies today can use these technologies to maintain and expand their market position. Examples of the achievable benefits are:

• Customer sales and profit increase through association analysis and classification through cross-selling, micro-marketing or churn-prediction
• Product and portfolio expansion through digital value-added services around the core product
• Cost reductions through benchmarking and cost driver analysis
• Optimization of service quality and costs through predictive maintenance
• Support of product development through service and social media analysis

Every company has a certain BI (Business Intelligence) maturity status and uses analytical tools in the field of reporting. No matter where your company currently stands, there should be a well-defined and stakeholder-driven BI strategy that captures the following key points:

• What data analysis requirements could exist for our future business?
• Which target groups can have which requirements regarding data content and visualization tools?
• What potential data sources and contents are there whose historical storage can make sense in the short or medium term?
• Which defined data is collected and kept?
• What is the right BI architecture for storing raw data and analytically processed data?
• Which front-ends and which permissions are used to analyze and visualize the data?